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Shitting Outside The Box is what you’re doing when you come up with an idea so bizarre that it’s an enormous, ambitious, creative, noble failure, the likes of which will never be seen again. It’s when you eject from the burning wreckage of your idea, and its flames illuminate a place we’ve never seen before, and will probably never consider again. It’s when you fuck up in a special way that only you could.

If it looks like you’re doing this at first, but the idea turns out to be good, you’re shitting diamonds. If you do this too much, you’re full of shit. If you never do this, you’re constipated. If you go along with one of these ideas, you’re being shat on. If you refine and revise your idea until it’s good, you wipe.


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