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This man is taken seriously by millions of people.

There’s something analogous to the hard sell, but distinctly different – I’ll call it the Hard Tell. It happens when nerds get incredibly passionate about minutiae, or when Morpheus trains Neo. It’s that passionate, righteous, I Have Found A Deeper Truth spirit, that possesses you and compels you to Speak the Truth.

The hard tell has some really interesting properties. Done properly, it can bring out intense emotions from both the teller and the audience. Done skillfully, it can give the teller almost magical mind-control powers. Perhaps most importantly, the hard tell works better on you, the more it tells you what you already believe.

The only way to be safe is never to trust anyone about anything.

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